On the web, most readers display dissatisfaction with DC's current direction. Core monthly readers are burned out from 52 and "Infinite Crossovers" and started checking out Marvel's tight integrated storylines.
Okay, so one more time for this brain-damaged old-timer:
You're saying that people are "burned-out" on DC's massive crossovers, but happy with Marvel's? Because it looks like both companies have the exact same strategy: keep the company-wide x-overs going 12 months a year and tie every book in the line to that story.
So it seems to me that if one company is faring better than the other, it's not because they offer any real alternative from the competition in terms of storytelling but because (a) readers happen to just like prefer seeing tons of Marvel characters locked in perpetual crossovers as opposed to DC ones doing same, (b) Marvel's stories, while equally byzantine and never-ending, are when you get down to it, quantifiably better told or drawn, or (c) since most Americans make less than $200K a year, readers are having to choose one company's entire line over the other company's, where in past ages they could manage to cherry-pick a few titles from each.
Any way you slice it, it seems to me an "everything or nothing" kind of all-out war for readers that's going to leave the industry overall in worse shape once the dust settles. It's hard to imagine any new readers drawn in by, say, a Spider-Man movie being willing to take the plunge and shell out 50 bucks or more each month to buy every single title Marvel puts out. Ultimately it just forces the last few holdout to finally declare their allegiance to one company or the other.
Minx is doomed to failure if distributed through comic shops, just my opinion.
I don't know, somehow both articles leave me with the impression DC is targeting Minx to major bookstores. I agree it's stupid to launch anything new in comics and limit distribution to comic book stores. That's like inventing bubble-gum and telling kids, "Hey, I think you'll like this new treat. Just tell your parents to check the phone book for a bubblegum specialty shop in your town, have them drive you there, buy a pack and try it out."