I actually remember "New Universe". It was on the stands when I was buying new comics. Wasn't it a sales disaster? Why?
Wow, that fiasco will assuredly dominate at least a chapter of Jim Shooter's memoirs. There are probably a million things that went wrong.
From what I understand, the New Universe titles failed because of the widespread perception they were pretty bad. A perception that in the case of many of the titles, was pretty accurate: KICKERS, INC. was about a football team that did good deeds, like tossing robots out of the ghetto. Gee, I wonder where it all went wrong.
Then there was SPITFIRE AND THE TROUBLESHOOTERS. Imagine a comic that not only HAS a character as annoying as Wesley Crusher, but where every single character IS Wesley Crusher. Even the hot robot-on-robot action, and Cary Bates writing the ending, couldn't save it.
I have a very vague memory of reading the Bullpen or something many years ago to the effect that "New Universe" ended Jim's career at Marvel. Is that true?
It certainly didn't help. I don't think it was the sole reason, because Jim - whether it was his own fault or not - alienated a hell of a lot of people in his tenure. This makes for unintentionally hilarious drama fagsplosions with supposed grown adults like John Byrne, who whine TO THIS DAY about how Jim was a "dictator."
A lot of people did take a craven, hyena-like glee in demolishing what Jim accomplished when he was no longer the big boss anymore, people that cowered before Jim's every word as Marvel's EIC. John Byrne's last few issues on STAR BRAND are known for Byrne doing what he does best: tearing things down and leaving nothing to replace it.
{quote="Aldous"]I just had the feeling -- correct me if I'm wrong -- that Jim is like John, Paul, George, and Ringo..... He had his great success when very young, and forever after was trying unsuccessfully to live up to it. [/quote]
The trouble with an assessment like that is, Jim was young for a very, very long time! He must have been in his middle twenties when he wrote his famous AVENGERS run featuring Count Nefaria's power duplication, the Korvac Saga, and the introduction of Jocasta and Carol Danvers. Then, absolutely he was at the height of his creative powers.
SECRET WARS he must have done in his thirties, as well as his MAGNUS, ROBOT FIGHTER.
And what was he trying to accomplish?
Well, it gave us the incredible Mark Texeira, so there's a point for the NU.
As I understand, Shooter wanted to celebrate Marvel's 25th Anniversary in 1986 by creating a second universe: one that was more "science fiction" than the pulpish, superheroic world the MU was, with Atlantis under the sea, the Inhumans, costumes made of "unstable molecules" that grow when you grow and stretch when you stretch, and so on.
All the other super-characters seem completely screwed-up and miserable (the Old Marvel type), but THIS Japanese man is like, WOW, COOL, THIS IS GRRRREAT!! (the Old DC type -- maybe ). So perhaps I will watch again to see what happens with this one character I can relate to.
When did the Silver Age DC heroes ever really have fun with their powers? Spider-Man was the first hero to point out that wall-crawling is a thrill, and he used his powers to play pranks on J. Jonah. Hal Jordan and the rest always seemed caught up with catching experimental missiles. I can't even IMAGINE Ray Palmer being playful. I mean, the guy wears
gloves when he drives.