I agree with the essay up to a point, but having nearly finished Gerard Jones' "Men of Tomorrow," I have to say I see DC's side of all this, too. When it came to the ownership of Superman, Jerry and Joe made some bad choices, which considering their youth and inexperience can be forgiven, but the bottom line is they did make those choices. Much of the rest of their lives was about asking for a do-over. I feel for them, certainly, but how many of us get to go back and fix our mistakes?
It's easy to say DC "ripped them off" with Superman, or that they deserved more, but what's at issue now is ownership outright. Should the heirs of Seigel and Shuster own Superman? What exactly did their dad and uncle create, anyway? The deal they made with DC involved a character called Superman -- a strong, leaping guy in a blue and red suit -- Clark Kent and Lois Lane. That's about it. Most of the familiar mythos came later, from them and from others...the Daily Planet, Perry White, Jimmy Olsen, Kryptonite, x-ray vision, the ability to fly, and so on (and that's not even getting into all the additions of the Weisinger years).
It can be argued that much of what the public knows and loves about Superman was not covered in the sale Joe and Jerry made. Much of it was created by other people down the road. And all of it was distributed, promoted and marketed by DC/National in ways two kids from Cleveland could never have managed. Yes it's true that without them there would be no Superman (the concept) but without DC there would be no Superman, the Phenomenon. Radio, TV, movies, merchandise, etc. Without all that, Jerry and Joe would have what? Full ownership of a property that could have faded to nothingness within a year or two of 1938.
My point is, while it's a shame Jerry and Joe didn't get a more equitable slice of profits, Superman is not entirely their creation. More than most characters, he was created by many hands, including writers on the radio and TV shows, let alone the comics. It's not like the whole mythos was in place and DC stole it...most of it was put in place by editors and writers later on, sometimes over Seigel's objections.
Anyway, it'll be interesting to see how this all comes out. Notice that if the Shuster heir succeeds, too, DC will lose all ownership of Superman in 2013. And while I can't say that would make me too upset (they've screwed him up long enough), it only gives them 8 years to get out more volumes of the Archives! Get moving, DC!
